Georgia-Pacific

It's All In The Delivery
January 1, 1998

You want your paper delivered now. But what goes on behind the scenes to get it there so fast? Ordering paper used to be much easier—back before there were so many choices. "It used to be one size fits all," remarks Doug Cole, sales manager with Champion International. "With the expansion of product lines and the addition of value-added items, we've really had to change our approach." Paper vendors haven't had it easy in recent years. Customers are ordering smaller shipments and more product varieties—and they want them right away. Just-in-time delivery—where the paper vendor stores the paper and delivers to the customer just