Adam Horwitz

Not only does lamination protect your printed work, it gives a professional look to your posters, displays and trade show materials. by CHRIS BAUER TWO OF the hottest industry trends—wide-format and on-demand printing—are also two of the markets laminating equipment companies are looking at to bolster sales. In the wide-format realm, says Adam Horwitz, product manager for General Binding Corp., lamination improves jobs like posters, point-of-purchase displays and training materials. In-plants that purchase wide-format printers, he says, should also get laminators. "If they don't purchase a laminator, their prints won't have the longevity," Horwitz says. "If you look at a laminated print, it