Barbara Pellow

This webinar will focus on how print service providers are redefining their businesses by adding value in the form of new print-related services as well as digital media options and alternatives.

The key barrier keeping in-plants from transformation is not understanding why or how to offer cross-media marketing services. This webinar is designed to: assess the current state of the industry's move into cross-media marketing services and identify the best practices for successfully making the transition.

The TransPromo Summit was a big hit last year, drawing more than 300 attendees. Next Wednesday and Thursday the event will take place once again at the Hilton New York. The summit seeks to educate attendees on the strategies, techniques and tools for fusing the traditional transaction document with marketing messages. Attendees will also have the opportunity to network with leading-edge vendors and service providers, as well as with other printers. Speakers will include Barbara Pellow, group leader at InfoTrends, who will share new and innovative ways that transpromo is being leveraged in the market. John Blossom, president of Shore Communications, will discuss how

In recent months Kodak has announced acquisitions and restructured in a bid to grab a bigger chunk of the graphic arts business. But how will this benefit in-plants? By Bob Neubauer Eastman Kodak is optimistic. The 124-year-old company is betting that in-plants and printing companies are looking for a single vendor to satisfy all of their graphic arts needs—and it has been investing rather heavily lately to make sure it becomes this vendor. Since 2002, the Rochester, N.Y.-based firm has been acquiring companies and buying out joint venture partners as part of a strategy to dominate the graphic arts business. But is this strategy

The show was built around a trio of themes: personalization, the Internet and outsourcing. This last theme, however, may have proved a bit overbearing. As Barbara Pellow put it in the opening minutes of the 1998 On Demand Digital Printing & Publishing Strategy Conference and Exposition, "The digital opportunity isn't coming; it's here, it's today and it's now." Certainly that was not headline news to printers, who have been hearing about—and practicing—printing on demand for years. Nevertheless, more than 18,700 people jammed the Javits Convention Center in New York recently to learn about the latest print-on-demand developments. Pello's consulting firm, CAP Ventures, the