Bob Barbera

Digital color printing has improved tremendously in recent years. It's time for in-plants to focus on the benefits it can offer them. DON'T LOOK now, but digital color printing is poised to become the darling of the in-plant world. Faster, cheaper and more reliable than ever—and boasting improved print quality—digital color printing is finally living up to the hype it once received. Despite all the hoopla, however, one of the biggest strikes against it, marketing reps will tell you, has long been lack of awareness in the marketplace. And then along came Heidelberg. Ever since Drupa, where the offset king announced that

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