Bob Neubauer AS ANYONE

By Bob Neubauer AS ANYONE who lives near Philadelphia knows by now, 2006 is the 300th anniversary of Benjamin Franklin's birth—the tercentenary, as the city tourism folks like to say. Philadelphia—IPG's home town—has done a great job of promoting this fact. Banners sporting Ben's bespectacled visage flap from light poles all over the city, and scores of symposiums, articles, exhibits and other events have been focusing on the life of this patriot, inventor and "old-school" printer. On his birthday last month, the city went Ben crazy, holding at least three birthday parties (one with an eight-foot-tall cake sporting 300 candles) and a