Carlos Baez

In-plants know the benefits of print on demand; customers need some coaching. You must demonstrate the advantages if you want to win them over. TRADITIONAL PRINTING is like a buy-three-get-one-free special: It's a great deal—if you needed 400 documents; it's not really so great if you only needed 100, because now you have 300 you probably can't use, and you still have to store and manage them. In-plants know the advantages of print on demand (POD) by heart: more timely information, lower storage expenses and drastically reduced waste. Customers are not quite as well versed in these matters. It's up to in-plants to

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