Charlotte Holden was diagnosed with dyslexia as a child, but she has never let the learning disability hold her back. Rather, she has developed and capitalized on numerous learning abilities to achieve personal fulfillment and professional success.
Charlotte Holden
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
We asked 10 managers how they market their in-plants—without a marketing budget. They offered some excellent ideas.
If you couldn’t already tell from the numerous news stories IPG publishes each month, digital color printing is a hot topic for in-plants. One more sign of this came at Graph Expo last month when more than 60 in-plant managers packed into a special digital printing seminar, co-hosted by IPG and the IPMA. The 90-minute session featured six different speakers—three vendors and three in-plant managers—who provided a ton of useful information about selecting, cost justifying and marketing digital color printing equipment.
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