Larry Aaron

IPMA's former international president, Carol Kraft, has been hired as the association's new COO. She says the group must be ready to change in order to survive. by Bob Neubauer It's taken almost three years but the International Publishing Management Association has a new chief operating officer at last. And the biggest surprise to many may be how familiar she is. Fresh from her very recent retirement from Blue Cross-Blue Shield of Minnesota, former IPMA International President Carol Kraft has been appointed IPMA's full-time COO. She fills the position last held by IPMA Executive Director Larry Aaron, who left IPMA in 1999. The

With a balance of educational sessions and networking, the conference in Minneapolis was a huge success. As in-plant managers drifted into Minneapolis for IPMA 99, they gradually caught wind of a startling piece of news that seemed sure to affect the entire conference: Larry Aaron, executive director of the International Publishing Management Association, had resigned just a week before. Despite some early concerns, however, IPMA staff and volunteers worked tirelessly to bring the 40th international conference and exhibit to a successful conclusion—and one that left attendees with a positive outlook for the future of the organization. Aaron's departure—which was followed by

Don't be afraid of electronic distribution. Let a document's content and intended audience determine how it gets delivered. Will new electronic distribution methods diminish your position within the organization? The answer depends on your response. New forms of delivery can actually make an in-plant more tightly integrated into an organization's workflow. In-plant managers are in the best position to determine the most efficient methods for document delivery, based on a document's content, timeliness and readership base. In most cases, documents will be delivered in several formats to provide convenient access to all users. Expanded delivery choices create a greater need to manage the

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