Muller Martini

Finding and using perfect binding equipment can go a little easier with some advice from the experts. Perfect binding is a growing business for in-plants. Already 39.2 percent of in-plants have perfect binders. Many others are eying them. Before dropping any money on this equipment, though, it's important to analyze possible future business, not just current needs, so you're not stuck with an outdated machine. "Too often, people buy what they need at the moment and do not anticipate the potential for growth and new business," notes Steven Calov, Heidelberg's postpress product manager for stitching and perfect binding. He suggests asking yourself questions like these:

Saddle stitcher manufacturers say time is of the essence in their business, and they're looking to save it on makeready, training, production and, of course, ROI. by Mike Llewellyn "IN-PLANTS, LIKE every business, are being challenged to do more with less," says Mark Hunt, director of marketing for Standard Finishing Systems. But unlike other businesses, Hunt believes, in-plants have a more reliable stream of internal work feeding them. To vendors of finishing equipment, this makes in-plants the ideal customers in slow economic times. "In-plants are extremely important," Hunt continues. "In-plants have always been important, but especially in difficult times because they have their own

J.R. Gaddis and his staff at University of Oregon Printing and Mailing Services run an in-plant that does it all. Of all the in-plants on the IPG Top 50, this operation provides the most services—just about every service an in-plant can offer. Here's a look at what they do: Design The in-plant employs four prepress specialists who also handle some design work when requested. It's not a service that Gaddis is ready to start pushing too hard, though. "If we're asked, we'll do it," he says. Electronic Prepress "A couple of years ago we installed an Avantra 30 [imagesetter], and we went totally

Competition among insurance companies is fueling marketing efforts, forcing in-plants to turn out more four-color work than ever. Insurance is a huge market. Its providers make up a major portion of Fortune magazine's annual Fortune 500 listing, with giants like State Farm and Prudential ranking in the top 20. Behemoths like these know how important quality marketing materials are to their businesses, and many of them turn to their in-plants to get them. Because of the competition among insurance firms, these materials must be eye-catching and colorful, a fact that is bringing more color printing work into these in-plants. "Color will sell things