Pello

The show was built around a trio of themes: personalization, the Internet and outsourcing. This last theme, however, may have proved a bit overbearing. As Barbara Pellow put it in the opening minutes of the 1998 On Demand Digital Printing & Publishing Strategy Conference and Exposition, "The digital opportunity isn't coming; it's here, it's today and it's now." Certainly that was not headline news to printers, who have been hearing about—and practicing—printing on demand for years. Nevertheless, more than 18,700 people jammed the Javits Convention Center in New York recently to learn about the latest print-on-demand developments. Pello's consulting firm, CAP Ventures, the

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