Sandra Zoratti

Do electronic communications have a greater impact on the environment than printed materials? That question is tackled in a new video that makes the point that paper has been treated unfairly, and there are times when it is better for the environment than electronic options.
 
"There are several factors that actually reinforce paper as an environmentally friendly alternative when compared to electronic delivery of communications," states Sandra Zoratti, vice president, Global Marketing Solutions for InfoPrint.

InfoPrint Solutions Company, the joint venture between IBM and Ricoh, today announced that Liz Miller, Vice President of the Chief Marketing Officer (CMO) Council will be the keynote speaker to a global audience at InfoPrint’s upcoming forum, “Make Your Mark.” This two-day interactive session will be held at InfoPrint’s recently launched Innovation Center, in Boulder, CO, and is aimed at customers in service bureaus and the direct mail industry.

InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced that it continues to drive the worldwide adoption of TransPromo, an innovative marketing technique combining personalized marketing with trusted statements such as bills. This is via the opening of InfoPrint Innovation Centers, coupled with running TransPromo pilot promotions to demonstrate the business benefits of its use. InfoPrint’s customers using its full-color, continuous forms drop-on-demand inkjet printing system, the InfoPrint 5000, are also running successful trials, with direct mailers and transactional printers around the world.

InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.

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