How to Save on Postage for the Rest of 2025

If you send direct mail, now’s the time to take advantage of USPS postal promotions still active through the end of the year. These programs can help you reduce postage costs and increase the impact of your mailings. Some discounts are stackable for even greater savings.

Here’s a breakdown of what’s still available:

• Continuous Contact Promotion - Now through December 31, 2025
  Save 3% on repeat mailings to the same address. Keep your brand top of mind by following up with targeted direct mail. This promotion rewards you for strategic campaigns that build over time. The first mailing doesn’t qualify, but each follow-up can.
• Reply Mail IMbA Promotion - Now through December 31, 2025
  Save 3%–6% on reply mail. Use a static barcode to save 3%, or go serialized for 6%. This is a great incentive for organizations using Business Reply Mail to streamline responses. Note: This promotion can’t be combined with the add-ons below.
• First-Class Mail Advertising Promotion - September 1 – December 31, 2025
  Save 3% If you’re using First-Class Mail for promotional content or offers, this is your opportunity to cut postage without cutting reach.
• Integrated Technology Promotion - Any 6-month period you choose in 2025
  Save 3% Add digital elements like QR codes, video-in-print, voice assistants, augmented reality, or NFC to your mail and qualify for this discount. You still have time to start a 6-month run before the year ends.

Add-On Bonuses (Stackable Discounts)

You can combine the following with any of the above (except IMbA):

• Informed Delivery (+1% or +1.5% with eDoc submission)
  Pair your mail piece with a clickable digital preview in recipients' daily Informed Delivery email.
• Sustainability (+1%)
  Use paper that’s FSC- or SFI-certified to unlock additional savings.

Coming Soon: Catalog Insights Promotion

Starts October 1, 2025
Save 10% If you send catalogs with product listings and ordering options, this new promotion could offer major savings through mid-2026.

What This Means for You

By layering promotions and add-ons, your total savings can reach up to 5.5% on many mailings or even 6% with reply mail. Whether you're sending marketing postcards, donor campaigns, or product catalogs, there's still time to save in 2025.

Need help planning your next mailer or making sure it qualifies? Your mail service provider can help. Are you ready to get started?

The preceding content was provided by a contributor unaffiliated with In-plant Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of In-plant Impressions. Artificial Intelligence may have been used in part to create or edit this content.