Inkjet, Promo Products and Personalized Apparel are Hottest Products
Shortly after the IPMA Conference in June 2019 we reported that the state of the industry was strong. This was based on the preliminary data from the IPMA 2019 survey sponsored by Canon entitled “The Next Generation Tactics and Strategies for In-plant Service Providers.”
The data showed that 81% of respondents reported they met their financial objectives last year and 60% reported they met their financial objective in the last five years. These outstanding financial reports are better than we have seen in years.
The next obvious question is what new products and services will be fueling this growth over the next few years. As you can see below, when respondents were asked what they would like to offer next, the #1 answer was inkjet production printing (29%), followed by promotional products (27% ), and apparel printing or personalizing sewing (hats and shirts).
Inkjet production printing at the top of this list is no surprise to anyone who has been following the progress. At the first Inkjet Summit in 2013 there was plenty of skepticism about the quality and few in-plants attended. In the latest Inkjet Summit, 24 in-plants attended and the consensus of opinion was that “It was not that big of a risk”.
However the high response rate for promotional products, apparel printing and personalizing sewing was surprising. Not because no in-plants offer it, because we have seen successful sales at the University of Nebraska-Lincoln, HealthSouth and the University of Virginia. The suprise was that these products have been declining in recent years. Perhaps this success in these other in-plants has not gone unnoticed, prompting the renewed interest.
The data presented was preliminary based on 77 responses. To the see the final executive summaries of the report join us at Printing United at my session “Next Generation Tactics and Strategies for In-plant Service Providers” taking place Oct. 24, 11:00 - 12:00 in room C144.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email firstname.lastname@example.org