New Horizons for Direct Mail with Continuous Web Inkjet
Sponsored by: HP
Speakers: Jamie Sirois, Business Manager, PageWide Web Press Americas Category, HP and Barbara McManus, R&D Director, PageWide Industrial Business, HP
Printed direct mail gets people’s attention. Personalize that same mail and watch the engagement rates increase. When high-volume personalization of direct mail is needed, continuous web inkjet printing is the answer.
This revealing webinar lays out the power of direct mail when printed on a continuous web inkjet press. In it, you’ll learn how direct mail, printed in full color and personalized on high-speed inkjet presses, connects with consumers and motivates them to action. You’ll also see how the production efficiency of HP’s PageWide web press portfolio with thermal inkjet technology benefits marketers and print providers alike.
Key topics include:
- The role of the continuous web inkjet press as a “white paper factory” for variable text and graphics based on a recipient’s demographic characteristics and/or purchasing preferences. Each piece can be unique.
- The cost-saving efficiency of gang-running different jobs or multiple components of the same job on a continuous web inkjet press.
- Achieving high-resolution inkjet printing with uncompromising color consistency, sharp images, smooth color gradients, and offset-class quality – on both coated and uncoated media.
Continuous web inkjet printing is bringing new relevancy and ROI potential to direct mail marketing. Whether direct mail is already your business or an opportunity you’re just beginning to explore, this webinar has information and advice you need. Register today!
Sponsored by HP
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