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There, consultant Vic Barkin—IPG’s “green writer”—will talk about various green initiatives that are being adopted by the industry. He’ll offer suggestions on how in-plants can identify the green efforts of their vendors and use them to promote the in-plant’s own environmental friendliness. This will be followed by a roundtable where managers can discuss what they are doing to be more environmentally conscious. After lunch, and a walk through the spectacular botanical gardens, the group will head to the St. Petersburg Times for a tour of its newspaper printing operation. And this is just one day of the three-day conference!
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