Blogs

A Dozen Winning Ideas from Three Healthcare In-plants

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

Are Fully Personalized Magazines in Our Future? It’s Complicated.

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But will publishers use data-driven printing to customize ads and editorial and create fully personalized magazines for readers? Sort of.

What You Need to Know About Marketing Attribution

Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.

Other Staff Bloggers
Business Management

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But will publishers use data-driven printing to customize ads and editorial and create fully personalized magazines for readers? Sort of.

Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.

Mailing/Postal

The Coalition for a 21st Century Postal Service, which represents the printing and mailing industries, wants Congress to retain the 2006 Postal Accountability and Enhancement Act that determines and sets price caps on the Postal Regulatory Commission’s rate-setting process for the U.S Postal Service.

The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

Workflow/Web-to-Print

I recently moderated an in-plant panel discussion, talking with three managers who shared their workflow experiences and discussed the hurdles they have overcome and improvements they have made to their workflows. On the panel were Sherri Isbell (University of Oklahoma), Mike Lincoln (State of Colorado) and Lisa Stelter (Sanford Health).

In a recent blog, Greg Cholmondeley explains recent enhancements to Canon's PRISMAsync Production Print Server, which can help commercial printers and in-plants deliver consistent quality.

I attended the recent EFI Connect user conference in Las Vegas and found it to be a bit different than in previous years.

Sustainability

By integrating Two Sides materials into the school's curriculum, the faculty educates Digital Media students on the importance of the paper and print industry and the unique sustainable features of paper products.

Large companies are turning to paper as an alternative to plastic packaging and more packaging suppliers are investing in research to make paper as practical as plastic. Here are some reasons why paper fits into the circular economy model.

According to a recent campaign from the Canada Revenue Agency, stressing the environmental benefits of going paperless has little impact on the consumer’s choice for switching from paper to online options.

In-plant Justification

Although the business of higher education continues to be revolutionized by digital technology, print and mail are still very much a part of day-to-day operations. Who should be responsible for producing this print collateral, an in-plant or an outside firm?

I recently moderated a panel discussion by in-plant managers who shared their thoughts about why they are front runners and how they showcase their wins.

Frisco Independent School District's in-plant turned the launch of a testimonial video into an awareness, promotional and employee-engagement opportunity during in-plant awareness month.

Consumables

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier.

Corporations should realize that digital is not welcomed by many customers. Print and paper have key benefits.

Each year since 1960, the third week in October has been proclaimed National Forest Products Week in…

Production Inkjet

Kemal Carr, president of Madison Advisors, recaps the excitement of the sixth annual Inkjet Summit that took place in April. He also gives some insight into the decision process with three things to consider before making an inkjet investment.

No one predicted that wide-format inkjet would open a new market for printers for signage, vehicle wraps, building wraps and more.

I went to Boca Raton, Fla., in mid-October for the 2016 thINK Conference. thINK is a user community made up of Canon Solutions America (CSA) inkjet customers. This conference was the second such meeting and it has grown since the inaugural event in New York a year ago. Attendance is up significantly (from 350 to…

Wide-Format Printing

Each year, EFI hosts its customers, partners, media and analysts at its signature event, EFI Connect.

Managing the diversity of work possible within a wide-format shop is challenging.

Digital Printing

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

In-plants do much more than “just” print. Many provide variable data, text messaging, email and social media services. If customers don’t know this, they may be bringing the print component of campaigns to your in-plant and handing off the other deliverables, to other departments/outside resources. That approach fragments messaging, compromising color consistency and campaign effectiveness.

With Canon’s announcement of the Océ VarioPrint 6000 Titan, it’s a good time to revisit the cut-sheet monochrome digital market.

Binding & Finishing

Broadside accordion folds, or single sheet accordion folds on cover stock, each require scoring in the first section before the right angle fold.

Even the simplest bindery department can be a complicated operation with a mix of post-press machinery, procedures and materials. No matter how well-trained an operator or manager, it's easy to miss something that leads to a mistake. A checklist can prevent mistakes with surprising results.

Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.

Sheetfed Offset Printing

This is the time of year when organizations evaluate their current position and start thinking about things that they need to change.

IPG blogger Dwayne Magee takes a trip down printing’s memory lane by sharing an amusing collection of tips for printers.