Blogs

Commentary: The Paper-Based Communications Option — It's Our Right, Right?

Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.

University of Houston Digital Media Program Spreads a Positive Message about Paper and Print

By integrating Two Sides materials into the school's curriculum, the faculty educates Digital Media students on the importance of the paper and print industry and the unique sustainable features of paper products.

Industry Convergence Webinar Examines the Trend

Print industry “convergence” in theory and practice was the subject of a PI webinar that is now available for online viewing.

Other Staff Bloggers
Business Management

Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.

Print industry “convergence” in theory and practice was the subject of a PI webinar that is now available for online viewing.

Every year, the Occupational Safety and Health Administration announces the most frequently cited workplace violations for the year. In order to provide more definitive direction for printing operations, the top 10 violations for printing were isolated from OSHA’s violation statistics.

Sustainability

By integrating Two Sides materials into the school's curriculum, the faculty educates Digital Media students on the importance of the paper and print industry and the unique sustainable features of paper products.

Large companies are turning to paper as an alternative to plastic packaging and more packaging suppliers are investing in research to make paper as practical as plastic. Here are some reasons why paper fits into the circular economy model.

According to a recent campaign from the Canada Revenue Agency, stressing the environmental benefits of going paperless has little impact on the consumer’s choice for switching from paper to online options.

Mailing/Postal

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

Even though the potential strike at UPS hasn’t yet been averted (the current labor agreement is set to expire July 31, and the two parties haven't ratified a tentative agreement), the company has decided that now is a good time to impose intra-year rate hikes.

By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.

Workflow/Web-to-Print

In a recent blog, Greg Cholmondeley explains recent enhancements to Canon's PRISMAsync Production Print Server, which can help commercial printers and in-plants deliver consistent quality.

I attended the recent EFI Connect user conference in Las Vegas and found it to be a bit different than in previous years.

In the world of print production software there is no better example of a love/hate relationship than between print service providers and their print MIS solution. Print MIS solutions are, or should be, the one record of truth for the business which means the solution touches every function and every employee within the shop. Therein lies the problem.

Consumables

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier.

Corporations should realize that digital is not welcomed by many customers. Print and paper have key benefits.

Each year since 1960, the third week in October has been proclaimed National Forest Products Week in…

Production Inkjet

Kemal Carr, president of Madison Advisors, recaps the excitement of the sixth annual Inkjet Summit that took place in April. He also gives some insight into the decision process with three things to consider before making an inkjet investment.

No one predicted that wide-format inkjet would open a new market for printers for signage, vehicle wraps, building wraps and more.

I went to Boca Raton, Fla., in mid-October for the 2016 thINK Conference. thINK is a user community made up of Canon Solutions America (CSA) inkjet customers. This conference was the second such meeting and it has grown since the inaugural event in New York a year ago. Attendance is up significantly (from 350 to…

In-plant Justification

Frisco Independent School District's in-plant turned the launch of a testimonial video into an awareness, promotional and employee-engagement opportunity during in-plant awareness month.

We live in an age of data. It influences nearly every business decision that gets made. Embracing data and analytics in your in-plant is an important way to express the value you bring — in terms that data-minded decision makers can appreciate.

Organizations where management makes unstructured, random visits to the shop floor tend to be more efficient and enjoy greater morale.

Wide-Format Printing

Each year, EFI hosts its customers, partners, media and analysts at its signature event, EFI Connect.

Managing the diversity of work possible within a wide-format shop is challenging.

Digital Printing

The grapevine has been ripe the past weeks, but now the news is finally out. Fujifilm has entered into a definitive agreement to purchase the majority holding of Xerox Corporation and will merge Fuji Xerox with Xerox.

In-plants do much more than “just” print. Many provide variable data, text messaging, email and social media services. If customers don’t know this, they may be bringing the print component of campaigns to your in-plant and handing off the other deliverables, to other departments/outside resources. That approach fragments messaging, compromising color consistency and campaign effectiveness.

With Canon’s announcement of the Océ VarioPrint 6000 Titan, it’s a good time to revisit the cut-sheet monochrome digital market.

Binding & Finishing

Broadside accordion folds, or single sheet accordion folds on cover stock, each require scoring in the first section before the right angle fold.

Even the simplest bindery department can be a complicated operation with a mix of post-press machinery, procedures and materials. No matter how well-trained an operator or manager, it's easy to miss something that leads to a mistake. A checklist can prevent mistakes with surprising results.

Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.

Sheetfed Offset Printing

This is the time of year when organizations evaluate their current position and start thinking about things that they need to change.

IPG blogger Dwayne Magee takes a trip down printing’s memory lane by sharing an amusing collection of tips for printers.