Participating in your local Postal Customer Council (PCC) can drive business growth, improve partnerships, and support leadership.
Having recently explored the National Postal Museum, Paul Bobnak highlights the role of the postal service in keeping us connected.
If you send direct mail, now’s the time to leverage USPS promotions still active through the end of the year. Here’s a breakdown.
Here are some ways to get the most out of the mail industry’s biggest event.
Direct mail is a premier marketing channel because of how the brain interacts with print. Paul Bobnak discusses how tangible print drives customers to act.
The four days of the National Postal Forum were jam-packed with content. Here are the top five takeaways I left Indianapolis thinking about.
On July 14, postage rates are going up. Help your customers find creative and cost-effective solutions with these six promotional discounts.
Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.
There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.
When designing self-mailers for direct mail campaigns, designers should familiarize themselves with USPS regulations to maintain creativity and optimize postage rates. Here are seven strategies that can be implemented for an effective campaign.
