The Coalition for a 21st Century Postal Service, which represents the printing and mailing industries, wants Congress to retain the 2006 Postal Accountability and Enhancement Act that determines and sets price caps on the Postal Regulatory Commission’s rate-setting process for the U.S Postal Service.
Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.
Even though the potential strike at UPS hasn’t yet been averted (the current labor agreement is set to expire July 31, and the two parties haven't ratified a tentative agreement), the company has decided that now is a good time to impose intra-year rate hikes.
By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
Since USPS has made mailing complicated, there are many times that a design element causes a mailing to go at a higher rate of postage.
