At IPMA 2026, Joanne Gore urged in-plants to market their services by focusing on business value instead of equipment and volumes, while reminding customers how the shop helps reduce costs and protect brand integrity.
The printing and graphic arts industry has long led on sustainability issues, but it must now bring that same scrutiny to the hidden environmental footprint of digital tools and artificial intelligence.
Consultant Howie Fenton discussed the evolving role of metrics in the print industry and how in-plants can use artificial intelligence to turn operational data into earlier warnings, better decisions, and workflow improvements.
As in-plants seek additional ways to add value, many are discovering UV printing. An educational event in September called UV Energize will focus on the opportunities UV can bring.
The new line of presses brings enhanced automation and workflow features aimed at reducing setup time, minimizing operator intervention, and improving overall production efficiency.
Employee shortages are hitting in-plants hard. New data shows how many shops take advantage of a unique opportunity to make up ground.
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