Mailing/Fulfillment - Postal Trends
The Coalition for a 21st Century Postal Service announced the results of a national survey that indicated more service delays and postage increases would push most Americans to consider alternatives to using the mail.
The USPS filed notice with the Postal Regulatory Commission requesting price changes to take effect Aug. 29, 2021. The proposed price changes would raise overall Market Dominant product and service prices by approximately 6.9%. First-Class Mail prices would increase by 6.8%.
The USPS released its long-anticipated 10-year strategic plan this week and it’s a decidedly mixed bag for the commercial mailing sector, a supply chain that includes printing and packaging, and one that in 2019 generated an estimated $1.6 trillion in sales.
Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.
While the problems the USPS faces aren’t new, they have been accelerated by the pandemic, which has further driven revenue losses. Leo Raymond, managing director of Mailers Hub, discussed this and more in his keynote session during the PRINTING United Digital Experience.
Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life.
PRINTING United Alliance notes that Louis DeJoy’s appointment as Postmaster General comes at a pivotal time for the nation and for the agency.
The Postal Regulatory Commission's analysis of the Postal Service does not include the impact of COVID-19. However, unaudited current volumes and preliminary financial forecasts provided by USPS point to precipitous declines in mail volume and revenue, which would exacerbate the large financial losses it experienced in FY19.