Mailing/Fulfillment - Postal Trends

The USPS released its long-anticipated 10-year strategic plan this week and it’s a decidedly mixed bag for the commercial mailing sector, a supply chain that includes printing and packaging, and one that in 2019 generated an estimated $1.6 trillion in sales.

Well planned, executed, and shared audits improve compliance, service, and expectations. Here is what you need to know.

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

While the problems the USPS faces aren’t new, they have been accelerated by the pandemic, which has further driven revenue losses. Leo Raymond, managing director of Mailers Hub, discussed this and more in his keynote session during the PRINTING United Digital Experience.

Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life.

PRINTING United Alliance notes that Louis DeJoy’s appointment as Postmaster General comes at a pivotal time for the nation and for the agency.

The Postal Regulatory Commission's analysis of the Postal Service does not include the impact of COVID-19. However, unaudited current volumes and preliminary financial forecasts provided by USPS point to precipitous declines in mail volume and revenue, which would exacerbate the large financial losses it experienced in FY19.

Though most in-house mail operations have eliminated mail delivery during the COVID-19 pandemic, one in-plant has found a safe way to continue delivering first class mail right on schedule.

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.