Mailing/Fulfillment - Postal Trends
Led by former congressman Kevin Yoder, Keep US Posted focuses on engaging Americans and providing a platform to advocate for a reliable, affordable U.S. Postal Service.
The Postal Regulatory Commission issued its Advisory Opinion on the U.S. Postal Service proposal to revise service standards for First-Class Package Service: Plan lacks demonstrable evidence.
Direct mail may be surprisingly effective for connecting with the tech-savvy Generation Z students that colleges and universities are trying desperately to reach. Here are six reasons direct mail can be a secret weapon in enrollment marketing.
Elizabeth Bowden, Duplicating Services manager for Illini Union Document Services and Campus Mail Distribution, has been recognized for exceptional performance by the University of Illinois Urbana-Champaign. She is one of this year’s recipients of the Chancellor’s Distinguished Staff Award.
The U.S. Postal Service announced Tuesday it wants to raise the rates for sending packages during the holiday season, saying the increases would cover the anticipated heightened package and shipping demand, which typically brings extra handling costs for the agency.
The Coalition for a 21st Century Postal Service announced the results of a national survey that indicated more service delays and postage increases would push most Americans to consider alternatives to using the mail.
The USPS filed notice with the Postal Regulatory Commission requesting price changes to take effect Aug. 29, 2021. The proposed price changes would raise overall Market Dominant product and service prices by approximately 6.9%. First-Class Mail prices would increase by 6.8%.
The USPS released its long-anticipated 10-year strategic plan this week and it’s a decidedly mixed bag for the commercial mailing sector, a supply chain that includes printing and packaging, and one that in 2019 generated an estimated $1.6 trillion in sales.
Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.