Mailing/Fulfillment - Postal Trends
Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.
Keep US Posted warned that postage rate hikes are contributing to the U.S. Postal Service’s mounting losses, after the USPS announced a loss of $6.5 billion for the fiscal year 2023. The USPS has faced mail volume declines of more than 9% and more than 2% in package volumes.
The U.S. Postal Service announced its financial results for the 2023 fiscal year ended Sept. 30. The significant impact of inflation on operating costs resulted in a $6.5 billion net loss.
There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.
When designing self-mailers for direct mail campaigns, designers should familiarize themselves with USPS regulations to maintain creativity and optimize postage rates. Here are seven strategies that can be implemented for an effective campaign.
Beginning July 9, 2023, postage rates will increase for the second time this year. Therefore, it's time to get creative with direct mail. Make the most of it with these special programs and promotions provided by the USPS to save on postage for the rest of the year.
The National Postal Forum kicked off this week in Charlotte, North Carolina, and Postmaster General Louis DeJoy addressed attendees during his keynote address where he outlined the changes the USPS needs to implement in order to find success.
Keep US Posted is submitting new economic analysis to Congress challenging the U.S. Postal Service’s plans to continue increasing postage rates twice per year. The analysis was submitted to the House concerning the USPS “Delivering for America” plan. Postmaster General Louis DeJoy is expected to testify.