Mailing/Fulfillment - Postal Trends
As part of Columbia University's push for greater sustainability, the New York City university's Print, Copier, Mail & Transportation operation has made some major changes to the fleet used by its mail delivery team as it migrates from fossil fuel to clean energy vehicles.
Marketing Mail revenue declined by $121 million compared to the same quarter last year. Periodicals revenue dropped $38 million, and Marketing Mail revenue declined by $121 million. Postmaster General Megan J. Brennan blames "imbalances in our business model."
Each year, the U.S. Postal Service reports a steady decline in First Class Mail. Decreasing volumes combined with faster equipment means there’s too much production capacity in the industry. In a new blog, Mark Fallon, president and CEO of The Berkshire Co., looks into this unstoppable trend.
Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.
The Coalition for a 21st Century Postal Service, which represents the printing and mailing industries, wants Congress to retain the 2006 Postal Accountability and Enhancement Act that determines and sets price caps on the Postal Regulatory Commission’s rate-setting process for the U.S Postal Service.
Consumer price index (CPI)-based price increases were not enough to offset revenue lost from declining volumes.
Steven Kaczorowski admitted to helping the mail service provider owner defraud the USPS out of more than $1.5 million in postage.
Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.
As you seek new services for your in-plant to offer, don’t forget to look outside the walls of your print shop. At The University of Texas at Austin, Document Solutions Director Richard Beto discovered a way to capitalize on his staff delivering print and mail to every building on campus on a daily basis.