Mailing/Fulfillment - Postal Trends

Congressional oversight needs to explore how and why the USPS produced and used such a deeply flawed study to justify its biannual postage increases. And the USPS Board of Governors needs to immediately roll back its past price increases and stop the upcoming August increase.

The four days of the National Postal Forum were jam-packed with content. Here are the top five takeaways I left Indianapolis thinking about.

Hyper-personalization in direct mail is a strategic approach where marketers leverage past purchase records, browsing habits, demographic details, and other available data to customize messages and offers for individual recipients, significantly improving the efficacy of marketing endeavors.

DirectMail2.0 expands with the acquisition of Who's Mailing What!, creating the largest AI-powered direct mail database.

On July 14, postage rates are going up. Help your customers find creative and cost-effective solutions with these six promotional discounts.

Keep US Posted calls on the Postal Regulatory Commission to reject the USPS’s proposal to hike stamps another five cents this July.

The BCC Software Do Something! initiative is a five-point strategic plan for mailers to proactively address postal changes.

As postal rates continue to climb, how are commercial and direct mail printers managing the increases? We talked with several to find out.

Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.

Keep US Posted warned that postage rate hikes are contributing to the U.S. Postal Service’s mounting losses, after the USPS announced a loss of $6.5 billion for the fiscal year 2023. The USPS has faced mail volume declines of more than 9% and more than 2% in package volumes.