Mailing/Fulfillment - Postal Trends
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.
The Know Your Social Security Act (KYSS) is new bipartisan legislation that would require the Social Security Administration (SSA) to reinstate the mailing of annual Statement of Earnings, which are currently only available online for workers under age 60.
As part of Columbia University's push for greater sustainability, the New York City university's Print, Copier, Mail & Transportation operation has made some major changes to the fleet used by its mail delivery team as it migrates from fossil fuel to clean energy vehicles.
Marketing Mail revenue declined by $121 million compared to the same quarter last year. Periodicals revenue dropped $38 million, and Marketing Mail revenue declined by $121 million. Postmaster General Megan J. Brennan blames "imbalances in our business model."
Each year, the U.S. Postal Service reports a steady decline in First Class Mail. Decreasing volumes combined with faster equipment means there’s too much production capacity in the industry. In a new blog, Mark Fallon, president and CEO of The Berkshire Co., looks into this unstoppable trend.
Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.
The Coalition for a 21st Century Postal Service, which represents the printing and mailing industries, wants Congress to retain the 2006 Postal Accountability and Enhancement Act that determines and sets price caps on the Postal Regulatory Commission’s rate-setting process for the U.S Postal Service.
Consumer price index (CPI)-based price increases were not enough to offset revenue lost from declining volumes.
Steven Kaczorowski admitted to helping the mail service provider owner defraud the USPS out of more than $1.5 million in postage.