Mailing/Fulfillment - Postal Trends
Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.
While the problems the USPS faces aren’t new, they have been accelerated by the pandemic, which has further driven revenue losses. Leo Raymond, managing director of Mailers Hub, discussed this and more in his keynote session during the PRINTING United Digital Experience.
Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life.
PRINTING United Alliance notes that Louis DeJoy’s appointment as Postmaster General comes at a pivotal time for the nation and for the agency.
The Postal Regulatory Commission's analysis of the Postal Service does not include the impact of COVID-19. However, unaudited current volumes and preliminary financial forecasts provided by USPS point to precipitous declines in mail volume and revenue, which would exacerbate the large financial losses it experienced in FY19.
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.
The Know Your Social Security Act (KYSS) is new bipartisan legislation that would require the Social Security Administration (SSA) to reinstate the mailing of annual Statement of Earnings, which are currently only available online for workers under age 60.
As part of Columbia University's push for greater sustainability, the New York City university's Print, Copier, Mail & Transportation operation has made some major changes to the fleet used by its mail delivery team as it migrates from fossil fuel to clean energy vehicles.