Mailing/Fulfillment - Postal Trends

Direct Mail Outlook: Marketers’ Direct Approach
December 22, 2020 at 3:26 pm

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

The Latest Trends in Mail
November 6, 2020 at 11:49 am

While the problems the USPS faces aren’t new, they have been accelerated by the pandemic, which has further driven revenue losses. Leo Raymond, managing director of Mailers Hub, discussed this and more in his keynote session during the PRINTING United Digital Experience.

USPS Financial Losses Are Largest in a Decade
May 12, 2020 at 3:52 pm

The Postal Regulatory Commission's analysis of the Postal Service does not include the impact of COVID-19. However, unaudited current volumes and preliminary financial forecasts provided by USPS point to precipitous declines in mail volume and revenue, which would exacerbate the large financial losses it experienced in FY19.

A New Approach to Mail
April 24, 2020 at 10:12 am

Though most in-house mail operations have eliminated mail delivery during the COVID-19 pandemic, one in-plant has found a safe way to continue delivering first class mail right on schedule.

COVID-19's Effect on the USPS and Direct Mail Marketing
April 8, 2020 at 10:02 am

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

USPS Informed Delivery Can Be a Game-Changer for How Brands Use Direct Mail
December 20, 2019 at 11:12 am

Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.

Legislation Aims to Reinstate Mailed Social Security Statements
December 10, 2019 at 3:36 pm

The Know Your Social Security Act (KYSS) is new bipartisan legislation that would require the Social Security Administration (SSA) to reinstate the mailing of annual Statement of Earnings, which are currently only available online for workers under age 60.

New Electric Vehicles to Deliver Campus Mail at Columbia
September 12, 2019 at 3:53 pm

As part of Columbia University's push for greater sustainability, the New York City university's Print, Copier, Mail & Transportation operation has made some major changes to the fleet used by its mail delivery team as it migrates from fossil fuel to clean energy vehicles.