Greg Cholmondeley

Greg Cholmondeley

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo” and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books athttp://books.cholmonco.com.

Five Strategic Planning Myths Busted

In his latest blog, Greg Cholmondeley talks about the reasons many in-plants do not have up-to-date and relevant strategic plans.

Trevecca Nazarene Brings Print Back In-house

Trevecca Nazarene University has a digital print shop that produces everything from tests to full-blown marketing campaigns. The in-plant was not always successful, though. In 2013, the shop was filled with older copy machines, which were so outdated the university was considering closing the shop. Then something happened to change all that.

Trevecca Nazarene University In-plant Pulls Off Major Turnaround

Trevecca Nazarene University’s in-plant went from an offset shop at risk of being closed to an organization that manages the fleet of printers across campus with a central digital print shop. IPG Blogger Greg Cholmondeley explores this success story.

New Workflow Automation for In-plants

I recently reviewed two new workflow automation solutions that seem to be particularly well suited for in-plants: Canon’s PRISMAdirect

Let Me Tell You a Story…

Somehow, we usually lean in and listen a little more eagerly when we hear the phrase, “Let me tell you a story…” It’s just human nature

When Personalized Marketing Fails

Most generic direct marketing is so irrelevant that we rarely even notice it doesn’t apply to us before throwing it in the trash.