Sean Carroll

The days of classically trained graphic designers have given way to a new crop of print customers, many of whom don’t know their way around the Adobe Creative Suite. As print experts, we provide much-needed translation services between the everyday language of today’s print consumers and the production team.

A few years ago, one of our digital printing vendors paid a visit to our in-plant. The discussion was pretty routine. At some point in the conversation, however, the vendor turned to me and asked a question I had never heard before.