Elisha Kasinskas

Elisha Kasinskas

Elisha Kasinskas is Rochester Software Associates’ (RSA) award-winning marketing director. She is responsible for all marketing, public relations, social media and communications, and community building for the firm. Ms. Kasinskas joined RSA in 2010. She is a marketing veteran with more than 20 years of experience in sales, product management and marketing in leading product and service business-to-business and business-to-consumer firms, including Pinnacle (Birds Eye) Foods, Level 3, HSBC, and a number of regional high-tech firms. She holds an RIT MBA and a BS, Marketing from Radford University. Kasinskas is a frequent moderator for industry speaking sessions, an in-plant blogger, and has received industry awards including the IPMA Outstanding Contributor award. She was an OutputLinks Women of Distinction class of ’15 inductee. Her marketing work with IPMA has secured multiple awards from the American Marketing Association (AMA).

Use Your Production Data to Improve Your Efficiency

One of the key steps to success for in-plants is to know your numbers: the operational and financial information you have about your operation. Knowing your numbers lets you make decisions from information rather than intuition.

Operational Performance: Don’t Track it Manually

While reducing production costs and improving efficiency are key business initiatives for in-plants, almost half track their operational key performance indicators manually. It's imperative to automate both the production process and the data collection to effectively manage a print shop.

In-plant Pandemic Assistance

During the pandemic, in-plants have been forced to develop new ways to operate or reexamine how they work. We have been working with them to build new workflows or help them take full advantage of the systems they already have, so they can work smarter with fewer touches and staff, on-site or remotely.

A Dozen Winning Ideas from Three Healthcare In-plants

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

IPMA Lesson: Lead a Life of Significance

At June's In-plant Printing and Mailing Association conference, leadership speaker Pete Smith urged in-plant managers to lead a life of significance and presented six pillars on which to build it.

Working on Workflow

I recently moderated an in-plant panel discussion, talking with three managers who shared their workflow experiences and discussed the hurdles they have overcome and improvements they have made to their workflows. On the panel were Sherri Isbell (University of Oklahoma), Mike Lincoln (State of Colorado) and Lisa Stelter (Sanford Health).

In-plant Front Runners

I recently moderated a panel discussion by in-plant managers who shared their thoughts about why they are front runners and how they showcase their wins.

Golden Ideas for a Bright In-plant Future

The recent In-plant Printing and Mailing Association conference was filled with informative sessions for in-plant managers. One of them featured a panel of leaders from Orange County Public Schools, Alfred State College and the University of Delaware who offered ideas to help in-plants succeed.

In-plant Leaders Reveal ‘Bold Moves’

During a seminar at PRINT 17 titled “Bold Moves for the Future,” three in-plant managers shared their experiences with implementing new services and strategies.

12 Reasons Why In-plants Should Attend Print 17

If you skipped Graph Expo 2016 or haven’t been to the show in a while, you may be wondering why you should attend Print 17. Here are a dozen reasons why in-plant managers should not miss this major event.

A Different Kind of In-plant Awareness

We often assume that in-plants know each other and that they know about resources in the industry like In-plant Graphics, IPMA and ACUP. This is an incorrect assumption. New people are entering the in-plant community. These newcomers likely won’t know who their fellow in-plants are.