Elisha Kasinskas

Elisha Kasinskas
Elisha Kasinskas is an award-winning software and high-tech marketer. She has worked in Marketing, Product Management, Sales, Lead Generation, and Communications in a variety of industries. Most recently, she was in the print and mail industry for fifteen years for BCC and RSA.
 
Kasinskas holds an RIT MBA and a BS, Marketing from Radford University. She is a frequent moderator for print industry speaking sessions, a blogger, and launched Distinctive Chameleon Marketing in 2024. The consultancy offers strategic marketing services to firms who want to increase leads, grow sales and customer retention, and elevate their firms through marketing.
IPMA Report: How Vendors Are Supporting In-plants with AI
June 24, 2025 at 6:07 pm

The conversation around artificial intelligence in printing has evolved from buzzword to business reality. At the recent In-plant Printing and Mailing Association conference, three vendor representatives discussed AI solutions they offer to address the daily challenges in-plant managers face.

Use Your Production Data to Improve Your Efficiency
August 19, 2020 at 3:40 pm

One of the key steps to success for in-plants is to know your numbers: the operational and financial information you have about your operation. Knowing your numbers lets you make decisions from information rather than intuition.

Operational Performance: Don’t Track it Manually
July 8, 2020 at 4:06 pm

While reducing production costs and improving efficiency are key business initiatives for in-plants, almost half track their operational key performance indicators manually. It's imperative to automate both the production process and the data collection to effectively manage a print shop.

In-plant Pandemic Assistance
June 10, 2020 at 7:37 pm

During the pandemic, in-plants have been forced to develop new ways to operate or reexamine how they work. We have been working with them to build new workflows or help them take full advantage of the systems they already have, so they can work smarter with fewer touches and staff, on-site or remotely.

A Dozen Winning Ideas from Three Healthcare In-plants
July 17, 2019 at 8:26 pm

Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.

IPMA Lesson: Lead a Life of Significance
July 10, 2019 at 4:22 pm

At June's In-plant Printing and Mailing Association conference, leadership speaker Pete Smith urged in-plant managers to lead a life of significance and presented six pillars on which to build it.

Working on Workflow
March 29, 2019 at 7:14 pm

I recently moderated an in-plant panel discussion, talking with three managers who shared their workflow experiences and discussed the hurdles they have overcome and improvements they have made to their workflows. On the panel were Sherri Isbell (University of Oklahoma), Mike Lincoln (State of Colorado) and Lisa Stelter (Sanford Health).

In-plant Front Runners
October 25, 2018 at 8:19 pm

I recently moderated a panel discussion by in-plant managers who shared their thoughts about why they are front runners and how they showcase their wins.

Golden Ideas for a Bright In-plant Future
July 10, 2018 at 3:58 pm

The recent In-plant Printing and Mailing Association conference was filled with informative sessions for in-plant managers. One of them featured a panel of leaders from Orange County Public Schools, Alfred State College and the University of Delaware who offered ideas to help in-plants succeed.