An Eye for Adaptation
"Our need for color is only going up," Sicklesteel reports. "Last year we were doing about three-quarters of a million digital color impressions a year. That's probably increasing 20 to 30 percent a year."
A Golden Opportunity
When the 2015-16 school year begins, it will mark CSUSB's 50th anniversary. Having been a part of the school since it opened in 1965, Printing Services maintains strong relationships throughout the campus, including with administration and the school's graphic designers. So as plans for the 50th anniversary begin to unfold, Sicklesteel says Printing Services has been invited into the conversations about logos and other materials that will need to be produced.
Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.