From Pixels To Paper
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Rick Reed
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Why aren't RGB/JPEG files used in offset printing as well? The answer comes from the basic differences in the media. Web graphics are viewed on our computer screen, which is composed of hundreds of thousands of picture elements, which in turn are each made from tiny red, green, and blue light sources. By varying the intensity of these red, green, and blue (RGB) values for each pixel, almost any visible color can be reproduced. This process adds the red, green, and blue light in the viewer's eye and is therefore called the "additive" color model.
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