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Monitoring prices on a regular basis also allows you to get into new businesses that emerge. Five years ago, Walker spent around $200,000 outside his shop for on-demand color printing; now that figure is almost a million dollars. Over time, though, his options have grown because the price point has gone down and the number of people in the on-demand color printing business has increased. Says Walker, "Now I've got a million dollars that I can reduce," by either switching to new printing companies or bringing the work inside and doing it there.
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