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Cory Francer
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"One mailing to one critical group—whether it's donors or if you're recruiting students—that quality look could make a difference on whether somebody decides to come here or make a donation," Keating explains. "That's why you try to do quality printing."
While the creaser has been a welcome addition to the bindery, Keating says that if he were doing it over again, he would have submitted a proposal for the creaser in conjunction with the shop's upgrade to digital. That way, he says, the necessary combination of a digital press and creaser would have come as a package.
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- Companies:
- EFI
- Heidelberg
- Xerox Corp.
E
Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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