A New Age of Print in San Diego
San Diego State University has left outdated technologies behind and moved its in-plant into direct imaging offset and on-demand digital color printing.
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Another area of opportunity for improvement was the business card ordering process.
“We were outsourcing business cards using the old-fashioned process,” Rutledge says. “We would send copy to our provider. They would typeset it, fax us a proof, and we in turn would fax the proof to our customer. Then, some three to six weeks later, the customer would receive their cards. Not only was this a time-consuming process, but it could be error prone.”
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Betty Labaugh
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