Marketing Survey Finds Positive Outlook
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According to the survey, half of the businesses plan to increase their marketing budgets in 2011 and another 43 percent plan to maintain current levels. Only 7 percent of respondents plan to decrease marketing budgets, a significant improvement over the 11 percent reported in last year's survey.
E-mail marketing (65 percent) and social media (57 percent) will be the top areas of investment in 2011, followed by search advertising (41 percent). Direct Mail (36 percent) and trade shows/events (33 percent) are the top targets for decreased spend; however, this is a marked improvement over last year’s survey, which found marketers reducing spend in these areas by 42 percent and 44 percent respectively.
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