Developing Cross-Media and Marketing Services
The value of print in today’s world is increasingly found as a complement to digital media. In-plants need to get in front of this cross-media trend, or risk losing their relevance.
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Taking it to the Next Level
Now Ithaca College is using the data from its alumni campaign to hone in on the preferred communication methods of alumni and to shape future campaigns. That's how successful providers build their expertise—by tracking results and gaining new information in each campaign that can improve subsequent efforts.
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- Companies:
- Xerox Corp.
- XMPie
- People:
- Lisa Cross
Tricia Bhattacharya
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