Kathy Wilson

DESPITE THE tough competitive environment of the past few years, there are still many printers who haven’t seized on new ways to increase their profitability and profits. Studies have shown that print service providers who offer value-added services such as fulfillment, design/creative, digital asset management and/or full color personalized mailing are still in the minority. Change is afoot, however, and for good reason. According to Ralf Schlozer, associate director at Info­Trends/CAP Ventures, a digital print and document technology analyst, 23.6 percent of all digital print jobs currently contain variable data. He predicts that the growth of variable data printing (VDP) will be driven