Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Three Key Takeaways from NAPCO Research’s Who Buys Wide-Format Study
May 13, 2022 at 10:28 am

Sign and display graphic buyers and providers that participated in a NAPCO Research survey reported solid growth across all applications this year. Both groups reported current spending is growing or holding steady across nearly all graphic applications, and decreases are limited in scope.

9 Proven Strategies Powering Wide-Format Sales
December 3, 2021 at 9:26 am

Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.

2021 Wide-format Growth Opportunities
March 3, 2021 at 10:19 am

Predicting growth opportunities in 2021 for applications printed on wide-format printing devices is tricky. Much of what will happen this year will depend on when limitations on in-person events are lifted, businesses can operate at full capacity, and schools can reopen fully.

5 Reasons to Automate Your Print Production Workflow
January 6, 2021 at 8:52 am

According to a recent report, automation improves results and broader adoption is essential for the industry to take full advantage of all the benefits workflow automation offers. The survey results identify five key reasons to invest in tools to automate workflow.