Lisa Cross
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Alliance Insights conducted its third study on convergence, examining how and why PSPs are operating across multiple segments and what results they are achieving.
One printing company shares how it’s taking a phased, step-by-step approach to AI implementation to reduce friction in everyday work.
Here are the most influential trends shaping printing in 2026, drawn from Alliance Insights research and analysis.
Explore how AI is transforming the printing industry in this comprehensive study by PRINTING United Alliance and NAPCO Research.
The Who Buys Wide-Format Printed Display Graphics study offers insights into trends influencing the effectiveness of sign and display graphics, key challenges facing providers, and what buyers value in their providers.
Offering customized online storefronts is becoming a mandatory ingredient to enhance customer experiences, build loyalty, automate processes, and create “sticky” business.
Sign and display graphic buyers and providers that participated in a NAPCO Research survey reported solid growth across all applications this year. Both groups reported current spending is growing or holding steady across nearly all graphic applications, and decreases are limited in scope.
Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.
Predicting growth opportunities in 2021 for applications printed on wide-format printing devices is tricky. Much of what will happen this year will depend on when limitations on in-person events are lifted, businesses can operate at full capacity, and schools can reopen fully.
According to a recent report, automation improves results and broader adoption is essential for the industry to take full advantage of all the benefits workflow automation offers. The survey results identify five key reasons to invest in tools to automate workflow.















