Marguerite Higgins

WIDE-FORMAT digital imaging is one of today’s hottest markets. If you’re sending business outside of your facility because you don’t have the capabilities to fulfill orders, you could be ready to add a wide-format device. Wide-format digital imaging is taking printers to a whole new level in their product offerings. The technology allows companies to print on more surfaces than ever before and provide greater customization options. “It’s rewriting what the printing industry can do in terms of full color and variable data,” says Michael Robertson, president and CEO of the Specialty Graphic Imaging Association (SGIA). “Wide-format digital imaging has really shifted