In-plant Events

The first TransPromo Summit brought more than 300 people from 33 states and 15 countries to New York to learn about the benefits of incorporating promotional messages onto transactional documents. “It’s a new market opportunity that is about to explode,” proclaimed organizer Charlie Pesko, founder and president of InfoTrends, the research and consulting company that organized the two-day summit. Keynote speaker Jeff Hayzlett, chief marketing officer of Kodak’s Graphic Communications Group, got to the heart of the matter in his second-day keynote address: “TransPromo is a hot topic for a good reason: it works,” he said. “Smart marketers...are using new digital print technologies to

Debbie Pavletich, director of Graphic Services at Briggs & Stratton, in Milwaukee, Wis., is the new president of the In-plant Printing and Mailing Association (IPMA). She assumed the new office on Monday, taking over for former president Mike Loyd, who retired September 30 as director of Graphic Services at Louisiana State University. “I feel very privileged to be at the helm of an organization that provides such a variety of support and resources to its membership,” she says. “Mike has done a fabulous job of guiding this association through a very critical period of change. I am looking forward to working with not only IPMA’s

The Southeast University Printing and Digital Managers Conference (SUPDMC) took place in Baton Rouge this week, hosted by Louisiana State University. The three-day event, which drew more than 100 in-plant managers from around the country, was also something of a retirement party for organizer Mike Loyd, who is leaving LSU after 12 years as director of Graphic Services. (He won’t be out of sight for long, though, having accepted a new position with a prominent digital printing equipment vendor.) The conference featured such well-known industry speakers as Barb Pellow, of InfoTrends, and Jeff Hayzlett, of Kodak’s Graphic Communications Group. Debbie Pavletich, incoming IPMA president, also

Autumn is a busy time for government in-plants. First the National Government Publishing Association (NGPA) meets next week in Austin, Texas (www.govpublishing.org). Then on November 28, the second edition of the “Digital Printing in Government” conference takes place in Washington, D.C. Hosted by INTERQUEST, a market and technology research and consulting firm, the event will feature key results from INTERQUEST’s new study “Digital Printing in Government: Perspectives of Print Buyers and Outsourcing Providers,” which will be published in November. “Last year our research was mainly focused on government printing operations. This year we are adding a dimension by exploring how government agencies have

The first TransPromo Summit took place this week in New York, drawing over 300 attendees, including several in-plant managers from the insurance and utility fields. IPG Editor Bob Neubauer attended the event, which covered the latest trend in variable data printing: the combining of transactional statements (bills, etc.) with promotional messages. “It’s a new market opportunity that is about to explode,” enthused Charlie Pesko, whose company InfoTrends organized the summit. Attendees learned of the importance of varying the marketing message with each statement sent to a customer and of tracking and measuring the results of this type of marketing. Also, the marketing message on

Nearly eight months before opening next March at it’s new home at the Anaheim Convention Center in Southern California, the third annual PrintFest trade show continues to grow by leaps and bounds. Over 71 percent of last year’s floor space is already committed, and next year’s floor plan is 25 percent larger than it was in the spring of 2007. PrintFest promoters expect the show to grow by a total of 38 percent over the size of the 2007 show. The event will take place March 27-29.

In June, in-plants from around the country gathered in Oklahoma City for the IPMA conference. Now, thanks to a new video from IPG, you can experience the event—or relive it, if you were lucky enough to have attended. The action-packed conference featured sessions on digital printing, equipment demos, an in-plant tour, an awards ceremony and lots of networking. Our video captures all of the excitement and shows you why this is one of the biggest events of the year in the in-plant industry. Follow this link to the video, and if you like it leave a comment: http://www.ipgonline.com/video/video.bsp?sid=73203&var=video

The In-plant Printing and Mailing Association met recently in Oklahoma City for an action-packed conference. IPG captured the excitement on video.

SAN LUIS OBISPO, CA—08/23/07—Expanding its ongoing commitment to advancing education and research in the graphic arts, MAN Roland has made a “Gold Partner” donation to the Graphic Communication Institute (GrCI) of the California Polytechnic State University. Developed to serve the graphic For Immediate Release communication industry, the GrCI is the arm of Cal Poly’s Graphic Communication Department where academic, educational and research resources are applied to the challenges printers are facing today from competing media. Where Theory Meets Practice “GrCl does research, testing, product evaluations, consulting, and conducts industry seminars and workshops,” says Harvey Levenson, Department Head of the Graphic Communication Department. “Its existence relies on providing

MIAMI BEACH, FL—August 13, 2007—Graphics of the Americas, the second largest U.S.-based annual international graphic communications exhibit and conference, today announced the debut of the Design for Personalized Communication Conference, in conjunction with Graphics of the Americas, February 27 through March 1, 2008, at the Miami Beach Convention Center. Led by noted industry consultant and analyst Steven Schnoll, the full day conference will feature sessions on removing the variable selling barriers, review of technology tools, building the right business model, strategic and tactical design considerations, creating a variable sales and marketing plan and managing the additional value added services required for personalized promotional campaigns.