PANTONE Inc.

Pantone Unveils Goe System with Over 2,000 New Colors
September 5, 2007

CARLSTADT, NJ—Sept. 5, 2007— Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE Goe(TM) System (pronounced go), the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM® 45 years ago. With 2,058 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. PANTONE Goe is more than a single product with exciting new colors. The System includes modern tools and interactive software to improve versatility in an increasingly

X-Rite Acquiring Pantone to Extend Reach in the Color Industry
August 23, 2007

GRAND RAPIDS, MI—08/23/07—X-Rite, Incorporated (Nasdaq:XRIT) a leading provider of color solutions for measuring, formulating, matching, and simulating color, announced today it has entered into a definitive agreement to purchase Pantone, Inc. for $180 million. The deal is expected to close in the fall of 2007. Pantone, Inc., headquartered in Carlstadt, New Jersey, is an authority on color inspiration for the design world with the PANTONE MATCHING SYSTEM, an innovative system for identifying, matching and communicating colors to solve color reproduction problems in the graphic arts market. Pantone has expanded its color matching system to other industries where accurate color reproductions are critical, including