Jim Kohler

THROUGHOUT HIS years as director of materials management for the Philadelphia College of Osteopathic Medicine, Dean Gray has always used a mix of coated and uncoated paper. Recently, at the request of a designer, he switched the annual report—traditionally printed on coated paper—to uncoated paper. The results were pleasing. In fact, by printing on uncoated stock, the in-plant met the PCOM marketing department's goal of softening up the annual report's previously stiff and formal look. "It gives an air of less formality and stiffness," Gray notes. For years, using uncoated paper meant taking risks on quality. That is no longer the