Manuel Matar

DÜSSELDORF, GERMANY—11/30/07—With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. As will be the case in the 19 halls, here too the spotlight will be on printed products – with one key difference. At the event inside the pavilion set up on the Rhine, the focus will be squarely on marketing-driven applications for printed products. The technology that makes this possible will play a subsidiary role. This shift in perspective offers one unbeatable advantage: Heads of marketing and publishing directors, production managers, account executives and creative directors will be able to take

DÜSSELDORF, GERMANY—It’s official: drupa 2008 will break all previous records. With some 170,000 square metres of net exhibition space (roughly equivalent to 40 soccer fields) and exhibitor numbers topping 1,800, the print media fair to be staged from 29 May to 11 June 2008 will be the biggest ever in its more than 50-year history. This will entail the use of the Düsseldorf Trade Fair Center’s full capacity, including all new additions. There were already indications of this trend last year, shortly before the official close of registrations on 31 October. Increases to leading international technology suppliers’ space requirements, plus larger-scale joint presentations from

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