Theresa Schrader

Wide-format ink-jet printers are bringing a lot of new business into in-plants. Find out how you can profit from "supersizing" your prints. WIDE FORMAT printing can be a tricky business. On the one hand, you have a terrific opportunity to provide a new service to your customers. But on the other, how many of your customers know the benefits of printing bigger? To generate enough business to keep a wide-format color ink-jet printer busy you've got to market your capabilities—and that's exactly what in-plants who have bought the devices are doing. For example, at Eastman Chemical Creative Services, in Kingsport, Tenn., the