Vic Nathan Barkin

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC  Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

As I travel the country in my consulting business, most folks seem to believe in doing the right thing. The grand epiphany for this year is that action is required. Sustainability today has everything to do with being a good steward within your organization.

In part two of our variable data printing coverage, Vic Barkin explains how your in-plant can move into this lucrative business. By Vic Nathan Barkin During the American Revolution, every rifle was what today we would refer to as a customized model. A master craftsman produced each lock, stock and barrel individually. No two were exactly alike. Finding the optimum load for each rifle meant that a rifleman had to test the accuracy of different powder volumes, patch thicknesses and ball size combinations to ensure, when the time came to hit his mark, he could trust his tool to do the job. Marketing

Variable Data Printing has become a buzz word. But how do you sell it to customers? What does it take to provide VDP? And how can your department profit from it? By Vic Nathan Barkin When taking aim with a rifle, the smaller the target you aim for, the more likely you are to hit that target. The very same concept can be applied to personalized variable data printing. The VDP process is much more than just printing with new technology, though; it's a fundamental change in how printing is perceived, utilized and produced. A musket in the time of the American Revolution

Feeling distant from your organization's marketing department? It's time to get closer. Printing marketing materials just might save your shop. by Vic Barkin "That dang marketing department! They never talk to us, always go outside to other printers, and have no idea what we do around here!" Sound familiar? In many corporations, organizations and universities, the printing and copying operations were not created to aid their parent's external marketing efforts. As a result, many in-plants are still segregated from those who determine the marketing strategies. But with the Web and the desktop printer conspiring to steal certain traditional sources of in-plant work, the

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