The Six-Step Guide to Data-Driven Marketing with Segmentation

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers. But how do you segment your clients' audiences to ensure that the right messages are hitting the right consumers?

Join two direct marketing experts, Deep Sync's Anna Austin and Modern Postcard's Ryan Rammel, as they discuss how to build audience segments that leverage a powerful combination of first- and third-party data to create customized communications.

The conversation will include:

• The benefits of applying audience segmentation
• The types of audience segmentation that you can achieve
• The role that third-party data plays
• Six steps to help you (or your clients!) create segmentation with success

Sponsored by Deep Sync Direct

Click here to view this free webinar today!

Couldn’t make it on October 30th?  No problem!  Printing Impressions and in-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.