5 Reasons to Expand into Direct-to-Garment Printing
This may be an ideal time to introduce efficient, eco-friendly, digital direct-to-garment (DTG) printing into your production environment. Here are some reasons:
1. If community organizations, school activities, events, and sports constituted your “bread and butter” business, shutdowns probably hurt your shop. With DTG, you can print quickly and on demand, adapting to capitalize on new opportunities that arise.
2. E-commerce is exploding, and DTG aligns perfectly with a digitized marketplace. By 2024, two-thirds of apparel in the U.S. will be purchased online. DTG is fast, arguably the only production mechanism capable of delivering imprinted gear at the speed today’s buyers have come to expect.
3. DTG speed and efficiency means capitalizing on social listening. Today’s consumers express themselves via social media and online marketplaces. Fast fashion, micro-moments, and instant gratification are the norm. DTG means you can produce to meet demand resulting from events, causes, and thought leadership in real time. Recreate images and memes in photorealistic detail. With push-button readiness, any inspiration appearing on Etsy can appear on a garment.
4. Consumers demand responsible production practices, and DTG delivers. By eliminating inventory waste, removing harmful plastisol and byproducts from production, using a water-based pigment chemistry, and optimizing productivity relative to floor space, DTG answers the widespread demand for safe, sustainable, eco-friendly (low carbon footprint) practices, without sacrificing quality or profitability.
5. DTG is a proven vehicle for profitability and growth. DTG handles complex designs in any color, in any quantity, on multiple fabrics, for a low and consistent cost to ensure profitability. Waste less, and every resource — labor, capital, and materials — is generating profit for your shop. Countless print businesses have grown at a staggering pace, even in 2020, by supplementing e-commerce with DTG production.
Related story: Apparel Printing: A Profitable Business for Hartford Shop