A hybrid device gives you color capabilities for only slightly more than the cost of a monochrome machine. The benefits are clear...but what about the risks?

By Jeffrey A. Smith

Why Hybrid Copier/Printers?

Manufacturers believe that adding color to the new generations of digital copiers will provide the business consumer with a logical upgrade path. Copier makers also argue that workers want to print what they see on their screens. No doubt, however, the primary motivation for the introduction of hybrid copier/printers is financial. That is, as one major manufacturer announced to a gathering of industry consultants recently attended by Pro Buyers: “Our revenue and thus our profit will increase five-fold for every monochrome copier/printer we replace with a hybrid copier/printer.”