A New Dimension at Missouri State University
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Cory Francer
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One of the first steps in swaying MSU administration on the benefits of a digital color press was bringing in a selection of customers for a focus group session. Representatives from Kodak visited the university to discuss the digital press and distribute samples of work produced by the 2500. These samples were the most influential part of the presentation, McCarty says, because they were produced by other universities and provided something tangible for his customers to relate to.
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- Companies:
- Eastman Kodak
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Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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