A New Dimension at Missouri State University
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Cory Francer
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“We had customers saying, ‘Wow,’ ” McCarty reminisces. “One lady turned around to the designers behind her and said she wanted her job to look like that next year.”
While the focus group session went well, McCarty says that convincing MSU’s hierarchy to approve the press was a long, challenging process. In the end, though, his efforts paid off.
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Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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