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"It speeds up the proofing process," she continues. "Once we get to a final version, however, I usually suggest to the client a hard copy proof via mail before printing."
Hagerty tempers her enthusiasm with caution on the subjective properties of PDFs.
"The only drawback to PDF proofing is it is meant to be viewed on the screen, and every screen is calibrated different. It may not print the way the client views the file," Hagerty says. "The color may come close to the actual printed product but can't be relied on for being 'dead-on.' It is always better to do a hard copy proof before printing on press. However, for quick, simple and especially rush jobs that don't allow time to overnight a hard copy proof, the PDF is the way to go."
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