A Remarkable Expansion
Since its early days as a budding, two-employee in-plant 13 years ago, Frisco Independent School District's Print/Mail/Sign Services has enjoyed a 700 percent size increase, matching its district's impressive expansion.
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Cory Francer
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In a district the size of Frisco, which currently serves more than 49,000 students, Broderick knew it would be essential to make the transition to Web-to-print as seamless as possible. She and her staff developed a district-wide marketing campaign to spread the word about WebCRD.
Broderick began by placing a sticker on every hard copy job submission ticket explaining the change and providing the website. The in-plant hosted open houses and gave away free copy offers. A district-wide email blast contained additional information that the change was coming. Faculty and staff were invited to training sessions over the summer.
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- Companies:
- Rochester Software Associates
- Xerox Corp.
E
Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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