A Remarkable Expansion
Since its early days as a budding, two-employee in-plant 13 years ago, Frisco Independent School District's Print/Mail/Sign Services has enjoyed a 700 percent size increase, matching its district's impressive expansion.
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Cory Francer
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"It was a gradual process," Broderick explains. "We kind of transitioned them into that aspect of it. We brought it to their attention by training. We basically gave them a good grace period, but by that time it was, 'That's it; this is what we're doing.'"
The campaign was such a success that Rochester Software Associates awarded the in-plant with multiple awards in an in-plant marketing contest. The department was named the overall winner and the most creative.
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- Companies:
- Rochester Software Associates
- Xerox Corp.
E
Cory Francer
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Cory Francer is an analyst at NAPCO Research. He formerly served as editor-in-chief of Packaging Impressions.
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