A.G. Edwards Makes Investment in Quality
CTP has revamped the prepress department at brokerage firm A.G. Edwards.
By Bob Neubauer
WHEN A.G. Edwards' print shop fired up its new Presstek Dimension 400 and Mitsubishi Silver DigiPlate computer-to-plate systems in the spring of 2004, it was a monumental change for the St. Louis-based operation. Up until then, the 35-employee shop had been using its camera to shoot film.
"We knew from an efficiency standpoint that [CTP] was where we needed to be," says Sue Weiss, vice president of General Services.
This was never more apparent than when the in-plant tackled one of its most cumbersome jobs, a directory of company departments and employees. The 119-year-old investment and brokerage firm employs nearly 7,000 financial consultants in more than 700 offices, so that directory fills between 200 and 300 pages.
"We were shooting it," Weiss says. "You can imagine the length of time that took to do."
Producing plates, in fact, took about 60 production hours.
Then the company introduced a new two-color logo with tight registration and a very fine screen. At first the in-plant experimented with producing plates from film.
"It looked O.K., but we knew it could be better," Weiss says. After all, in a company whose philosophy is "the client should always come first," it stands to reason that the in-plant would feel the same way about its in-house customers and want to give them the best service and quality possible.
CTP Business Case
So the in-plant started building a business case for upgrading to CTP equipment.
"We looked at...one of the biggest products that we consistently print the logo on," Weiss says. This was the company letterhead and envelopes. Comparing the cost of printing these items outside with what it cost to print them in-house, the shop quickly realized how much it would save over time by moving to CTP. It was able to show a payback of less than 12 months.