Aggressively Market Digital and Variable Printing

Leonard Christopher, In-Plant Segment Manager with Eastman Kodak’s Graphic Communications Group, offers his observations and advice for the in-plant industry:

“Our customers tell us that they continue to face the challenge of being outsourced by their enterprise in an effort to reduce operational costs. If they aren’t being outsourced, they’re seeing reduced operational budgets year-over-year and are challenged to do more with less and continually prove their value over external print providers.”