An Enticing Invite From MGM Resorts

The following entry submitted by Earthcolor Inc., titled "MGM Resorts (International)" for the Golden Lion Baccarat Invitational, was entered into the Direct Mail Gold Ink category. This marketing piece goes beyond just a typical invitation by offering a deal that is sure to lure even the weariest of direct mail openers—with the tagline "May you enjoy the lions share of $1,000,000" effectively displaying on the envelope.